The video showcases the product in use.The video guides you through product setup.The video compares multiple products.The video shows the product being unpacked. Machismo Hair Wax BROWSE HAIR STYLING RANGE Strong Hold HOLD Strong Hold Matte FINISH Matte Scoop.Spread.Style HOW TO USE Sprinkle.Set.Go Wax CATEGORY Powder Dry & Wet Hair USE ON Dry Hair Strong Hold HOLD Strong Hold Matte FINISH Ultra-Shine Scoop.Spread.Style HOW TO USE Scoop.Spread.Style Wax CATEGORY Pomade Dry & Wet Hair USE ON Dry & Wet Hair Strong Hold HOLD Long-Lasting Hold Matte FINISH Matte Scoop.Spread.Style HOW TO USE Shake.Spray.Style Wax CATEGORY Spray Dry & Wet Hair USE ON Dry & Wet Hair Previous page Volumizing Powder Wax Learn More Sportivo Hair Pomade Learn More Hair Spray Learn More Next page Does it have any side effects? Machismo Cream Wax is made using 100% natural beeswax and doesn't harm your hair or scalp. Is it SLS & Paraben Free? Yes, the Machismo Cream Wax is free of SLS & Parabens. How long does the hold last? The matte effect and strong hold of the Machismo Cream Wax stay up to 12 hours. Which time of the day is it perfect for? It is perfect for daytime use when you're heading to work or college. Is it difficult to wash it off? No, it is not difficult to remove the wax from your hair. It is easy to rinse off due to the absence of petroleum jelly.